In 2004 BMW X3 introduced a new concept to the market: the small, premium Sports Activity Vehicle with all-road capability and unparalleled driving dynamics. This first generation BMW X3 became a best seller in the BMW line…both in the United States and in Europe. Through its lifecycle, over 600,000 original X3s have been sold worldwide with 150,000 sold in the USA . Subsequently, several competitors have entered the now hotly-contested segment. The new second generation BMW X3 builds on the success of the original by developing its core competencies while adding new technology to establish new benchmarks for agility, efficiency and comfort. The new BMW X3 will be produced in an expansion of the BMW Spartanburg, South Carolina plant and is expected to arrive in US BMW Centers by the end of 2010.
The design of the new BMW X3 conveys elegance, agility and ruggedness. Up front, the forward-slanting BMW kidney grille and large headlight assembly combine with a powerful-looking front apron and hood boasting six contour lines sweeping down to meet at the kidney grill, giving the BMW X3 a bold presence. The twin round headlights combined with the round fog lamps form the triangular light pattern that is characteristic of BMW SAV design. The upper edge of the headlight assembly sports an accentuating chrome trim, creating the focused design typical of BMW vehicles. BMW ’s signature ‘Corona Rings’ are again illuminated to function as the daytime running lights. When equipped with the optional Xenon headlights, the Corona Rings and daytime running lights are illuminated by bright white LEDs.