Mazda Motor Corporation has always used the Geneva Motor Show as a venue for important global premieres and this year is no exception with the ?rst showing anywhere of the all-new Mazda2. More than simply a model update, Mazda’s new B-car has been redesigned from the ground up and is the ?rst of Mazda’s acclaimed new-generation line up to be evolved. It delivers a superior package of attributes that will appeal to a growing global market for sub-compact cars. Zoom-Zoom – Mazda began using this expression with the launch of its ?rst new-generation model, the Mazda6, in 2002. It expresses the love of motion and is used by children to imitate the sound of an engine. And it has always been more than merely a brand slogan. It describes Mazda’s ultimate goal: to provide customers, who never forgot the love of motion they felt in childhood, with an exhilarating driving experience.