Mitsubishi Motors extends the concept one notch below (C-segment) with the introduction of a smaller and sportier sibling: the all-new Mitsubishi ASX compact crossover. Another ‘global car for the regions’ from Mitsubishi Motors and therefore named and specified accordingly, Mitsubishi ASX was first launched in Japan in February 2010 (as ‘RVR’). After its European premiere at the 2010 Geneva Motor Show, it will be retailed in Europe end of spring 2010. From Concept-cX to ASX reality
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Sharing the same evocative ‘Kawasemi Blue’ introduction color, the new Mitsubishi ASX represents a marketable interpretation of the Concept-cX show car, unveiled at the 2007 Frankfurt Motor Show, whose success convinced MMC’s management to turn it into a full-fledged production car.