With its sporty, good looks, comfortable driving experience, innovative technology and a full fuel efficient powertrain line-up, the new Opel Astra, which debuted in Frankfurt at the 2009 IAA as a five-door hatchback, is set to energize Europe’s compact car segment. Grounded in the tradition initiated in 1936 with the first Opel Kadett, the Opel Astra has consistently made the top-three list of Europe’s best-selling compacts for decades – a segment which accounts for 27 percent of the total car market. Opel Astra sales make up a third of all Opel/Vauxhall purchases, for an average volume of nearly 500,000 units per year. The new Opel Astra brings many comfort and safety features to the compact class from the upper segment – most were introduced by the Opel Insignia to the midsize class. Exceptional technologies like an all-new mechatronic chassis, the most advanced lighting system, a front camera that recognizes traffic signs and seats with the best ergonomics will be available.
‘The new Astra raises the standard in the compact class with exciting design, dynamic driving and great practical features. It shows that we at Opel build automobiles that speak to one’s emotion and are loaded with German engineering excellence,’ says Alain Visser, Vice President Sales, Marketing & Aftersales Opel/Vauxhall.